DOWNLITE INC.
Utility Bedding, Product Development
Cincinnati, Ohio
Product Designer
July 2021 - May 2024
- Led the design and development of innovative new products under both national and private brands, ensuring alignment with market trends and customer needs.
- Collaborated with both domestic and international sourcing and creative teams.
- Managed the product design lifecycle, including tech packs, sample requests, PLM system updates, and factory communications.
- Participated biannually in the NYC Home Market Show to showcase new product lines, engage with existing clients, and strengthen customer relationships.
- Developed biannual line plans to create tailored product offerings for Good, Better, and Best customer segments, maximizing sales opportunities across diverse consumer demographics.
A versatile range of utility bedding products—mattress pads, comforters, and pillow protectors—designed to align with both internal private labels and well-known national brands. Each product was developed with a focus on current retail trends, combining comfort, performance, and visual appeal.
Patterns, textures, and packaging were thoughtfully curated to meet the needs of today’s style-conscious shoppers, while maintaining the function and durability expected from utility bedding.
Private Brand Full Bed Market Designs: 100% Recycled Polyester Corduroy (3 Colors). 100% Recycled Polyester Comforter with Circle Cut Motif Texture.
Market Design: Merrow Stitch Edging on Cotton Blanket - shown under Pendleton Brand
Market Designs: Circular Knit - Pillows shown under Tommy Bahama and Stearns and Foster Brands.
Market Designs: Eddie Bauer proposed designs. Vector Illustration.
Club Presentation: Proposed quilt alternatives to refresh current product.
Club Presentation: Pendleton Coyote Butte Print.
Presenting Utility Bedding Designs to the sales team at the NYC Home Textiles Market
Pillows of polyester fill were displayed at the NYC Home Textiles Market. Attached small baggies showed what the inner fill actually looked like, as well as how it was certified.